About Us

Proudly made in Scotland - Worn around the world

Eldon is based on a simple idea: Luxury products made in Scotland by small independent mills, preserving quality and maintaining tradition. 

Founded in 1997, by Ann Beatty whose dedication to quality and traditional craftmanship sets her apart, earning Eldon a reputation for core values and superior quality.

…..and so the journey started one chilly morning in Portobello Road, with a car boot of jumpers and scarves, an empty shop and a market table - Eldon became a reality.  For 18 years we have sold to customers all over the world, a huge range of cashmere products ranging from jumpers to underwear all pure cashmere and made in Scotland. 

Today, you will find us exclusively on line, and at our market stall on Saturdays in Portobello during the winter months. 

Our Eldon Portobello Striped Scarf has been a constant best seller through the decades, a neat striped scarf, that can be worn almost all year, both in and out of the house. This two toned scarf is an affordable introduction to high quality cashmere, boasting longevity and a must have fashion accessory for all age groups.


At Eldon we are dedicated, as are our suppliers to sustainability, animal welfare and achieving a better world.